DESIGN + PROCESS | FAQS

Are we a good match for each other?

As a small studio with specific strengths, it’s important for us to find the best match possible to create an amazing brand. We may love your idea, but if we don’t have expertise in your space, can’t accommodate your timeline, or have a different style, we may not be right for you. Check out our Top Ten List to see if we’re meant to be!

  1. This business is your full-time job (or it's about to be!) and branding is a key component of it.
  2. You can describe your business in a single sentence and your “dream brand” in 3-5 words.
  3. Your style fits our style. Check out our portfolio and see what we like on Pinterest!
  4. You’re financially (and emotionally) ready to invest in your small business.
  5. You’re prepared to “let go” a little and allow us to provide a fresh perspective.
  6. You pay attention to detail and appreciate quality.
  7. You love paper goods and may need assistance with a complex print job.
  8. You’re not afraid to be honest in your critiques.
  9. You understand that a brand cannot be built in a day, or even a week.
  10. YOU CAN’T WAIT TO DIVE IN HEAD FIRST!

What makes Akula Kreative unique?

Our awesome personalities! Just kidding.

  • We are the only studio (as far as we know) that offers a minimum of 3 initial logo concepts plus unlimited revisions in our Branding Packages. Most studios offer only 3 initial designs with 2 rounds of revisions. Branding is a process, and we believe you should love the final product!
  • We hand over the copyright for all approved branding elements. This means that YOU become the owner of your logo (and other files) upon completion, allowing you to trademark, reproduce, use, and even sell it as you see fit. We can never sell or re-use your design.
  • We provide editable source files. Many designers insist that you come back to them for future edits, but we want you to have as much flexibility with your business as possible. The files we give you can be edited by anyone with the right software.
  • We’re obsessed with luxury print work and know how to design for it. (Great print work requires expertise on both the design side and execution side. We've partnered with some of the best printers in the biz to create stellar stationery suites.)
  • We approach graphic design as the practical application of art. As such, we still use pencils, pens, paintbrushes, and of course, rulers.
  • We seek to strike a balance between listening to a client’s wishes and providing direction based on our experience.
  • We find inspiration in the details.
  • We're super dedicated to our clients and only work with a few at a time.
  • We love, love, LOVE what we do!

How does the design process work?

Our design process has 6 major steps:

1 :: REACH OUT w/ PROJECT DETAILS

Please contact us with the details of your project!

  • What kind of business do you have?
  • What do you need us to design for you?
  • What is your style?
  • What is your deadline?
  • Have you defined a budget for your project?

2 :: RECEIVE PROPOSAL

Assuming we are a good fit for each other, we’ll write up a proposal for you based on the number of hours we think it will take to get the job done, then tell you what our next available start date is. (If our styles are not similar or the job does not fit into what we do, we’ll try to refer you to another company that might better suit you.)

3 :: MAKE IT OFFICIAL

You’ll review the proposal. If everything looks good, you’ll send us a signed contract page and 50% deposit check to reserve a start date.

4 :: SEND INSPIRATION

You’ll collect inspiration and start working through our Branding Workbook. The better we understand you (and your company), the quicker we’ll be able to come up with something you love. Create a Pinterest boardbrowse color palettes, email us images, share website links, or mail us magazine snippets—the more, the merrier!

5 :: RECEIVE DESIGNS + PROVIDE FEEDBACK

Preliminary designs will be sent to you within approx. 10 business days of your start date, depending on the complexity of your project. (Websites and illustration may require additional time.) After you review the design(s), you’ll send us feedback so we know what you like, what you don’t like, and everything in between. Then we revise until you’re happy, keeping in mind the original estimate so we stay on track.

6 :: APPROVE, RECEIVE, LAUNCH!

When all files are finalized and approved, we provide the results. We ship printed products to you, email digital goods, or launch your website. At this point, we ask for final payment and make sure you’re satisfied and EXCITED about your new design. Woohoo!

Do you accommodate RUSH projects?

We take on a limited number of projects per month to provide quick turnaround for clients. If you’re in a rush, let us know and we’ll tell you what we can do. If your project requires us to bump existing projects, rush fees of an additional 50% will apply because we’ll have to work after-hours to get it done. Most printers we work with will do rush jobs, but turnaround and fees vary.

I'm experiencing sticker shock. Do you ever give discounts?

First, allow us to say this :: we strongly believe in the value of our services and the fairness of our pricing. Each job requires MANY hours of behind-the-scenes work, and we take on a limited number of new clients to provide one-on-one attention.

That said…we do offer discounts, but in a limited capacity. We now offer a referral discount when a previous client recommends us for your job. We figure that’s one of the best compliments we can get, so we should honor it with savings! Please let us know who referred you (before we write up the contract) and we’ll build that into your pricing. The same goes for clients who start NEW small businesses and have worked with us before.

If our prices exceed your budget, think about simplifying your needs or checking out our Branding Workbook.

If you're a non-profit, feel free to contact us! If we have availability, we'd be happy to help you at a lower rate.