My relationship with Skybox Event Productions dates back a few years ago to when I was editing their ad for Ceremony Magazine. Though I was neck-deep in wedding planner, florist, furniture rental, and bridal boutique ad designs, the playful branding of Skybox stuck with me. When it was time to make changes to their ad the following year, I recognized it immediately. Oh yes...the colorful ad! I remember this blue and pink. Fast forward 3 years and guess what I'm doing: attending (and sponsoring) Caroline Tran's Propel Workshop, an event organized by none other than Ngoc of Skybox Event Productions! (Cross my heart, that was one of the smoothest, most well-planned events I've ever attended.)
Anyway, after briefly chatting with Ngoc she told me she was interested in updating her brand, which brings us to this post!
What can we help you with? I really like the look [of my branding]...but somehow I want it to look grown up without losing the colors and playfulness. Not sure if this is possible.
What do you like about your logo? What don’t you like about it? (Please be specific.) I love the wings and the brush stroke. The box is fun too. [But...] there are times when I feel like the logo looks too playful, especially when I work with more high end clients or my corporate clients.
When a potential client sees your branding, how do you want it to make them feel? Happy, joyful, playful.
If you were to describe your brand in 3-5 words, what would they be? Bright, creative, fun.
As I sat down to come up with concepts, I asked myself, "Ok, how can I put a box in the sky?" After sketching a few variations of "winged boxes," I went online for inspiration and found this:
A hot air balloon anniversary photo shoot of Ngoc and her husband Albert! It seemed like it was meant to be...
After working out the kinks, we ended up with the hot air balloon logo at the top of this post: It's Skybox, grown up!
To see more of the photo shoot, click HERE.
With the logo and color palette finalized, I went to work on the letterhead suite and came up with a playful collection of paper.
To view larger versions of the images below, just click on them!
The letterhead suite includes:
Digital, Print-On-Demand Letterhead A2 Postcard Stationery // printed on cotton paper Custom Die-Cut Business Cards // printed on cotton paper Envelopes in beet, bluebell, clover, fuchsia, and sunshine A Custom Rubber Stamp (for the return address) Coordinating Washi Tape (for sealing envelopes)
I also helped Ngoc update her website without having to rebuild it from scratch. Teaming up with Heather Feather Design, we swapped out graphics within a week to get it ready for her book launch. (Yes, Ngoc just published her first book! It's wonderful inspiration for hosting creative celebrations: read more about that HERE.)
To wrap it up, I just have to say I had SO MUCH FUN on this branding project. Ngoc was an ideal client...open, quick to respond, and creative! When asked at the workshop what she loved most about her job, her response was, "I guess I kind of love fast-paced, high-stress situations." Combine that with a love for parties and you have the perfect event planner. I can't wait to think up an excuse to throw a party...