Remember this logo post from a few weeks ago? We were beyond excited when Caroline Tran asked us to design a logo for her new photography workshops. She told us she wanted something text-based that felt refreshing, uplifting, clean, modern, and a little feminine. So, we went to work, and voila! A light and airy, fun and free design. We hope we get to do more with her in the future…it’s so inspiring working with other creative people.
If you've ever wondered what goes into our logo design process, perhaps the images below will give you a better idea! Click on the first image and you'll be able to view them in order as a big slideshow.
ROUND 1 : Initial Concepts based on client-provided information and inspiration
ROUND 2: Revisions based on client feedback
ROUND 3: Additional revisions based on client feedback...getting closer!
ROUND 4: Time to pin down some text placement and color...
ROUND 5: A finalized logo!
For more information about PROPEL // photography mentoring by caroline tran, click HERE.