the evolution of a logo

Remember this logo post from a few weeks ago? We were beyond excited when Caroline Tran asked us to design a logo for her new photography workshops. She told us she wanted something text-based that felt refreshing, uplifting, clean, modern, and a little feminine. So, we went to work, and voila! A light and airy, fun and free design. We hope we get to do more with her in the future…it’s so inspiring working with other creative people.

Propel by Caroline Tran Logo

If you've ever wondered what goes into our logo design process, perhaps the images below will give you a better idea! Click on the first image and you'll be able to view them in order as a big slideshow.

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ROUND 1 : Initial Concepts based on client-provided information and inspiration

The Evolution of a Logo | Akula Kreative | san diego graphic and web design

 

ROUND 2: Revisions based on client feedback

The Evolution of a Logo | Akula Kreative | san diego graphic and web design

 

ROUND 3: Additional revisions based on client feedback...getting closer!

The Evolution of a Logo | Akula Kreative | san diego graphic and web design

 

ROUND 4: Time to pin down some text placement and color...

The Evolution of a Logo | Akula Kreative | san diego graphic and web design

 

ROUND 5: A finalized logo!

The Evolution of a Logo | Akula Kreative | san diego graphic and web design

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For more information about The Branding Process, click HERE. For a list of our branding packages, click HERE.

For more information about PROPEL // photography mentoring by caroline tran, click HERE.